Croda, a global speciality chemical company, has launched Prolevis, a new high molecular weight protein hydrolysate. The ingredient is said to be able to instantly smooth the skin, visibly reducing the appearance of surface wrinkles and imperfections.
While consumers are increasingly aware of the ageing effects of their daily routines, for many the prevention of fine lines and wrinkles is too late. The rising popularity of the selfie is also placing increasing scrutiny on appearances. Photo-shopped images are seen to be driving the desire for picture perfect skin at all times, and consumers everywhere are looking to minimise the micro-signs of ageing.
During testing, up to 75 per cent of consumers highlighted that Prolevis gave them instantly smoother looking skin making it an obvious choice for skin care formulations.
The picture above shows the high quality before and after images taken using specialist Visia imaging equipment. It demonstrates that after one application, Prolevis is able to impart an instant visual reduction in the appearance of fine lines and wrinkles.
With customisation and personalised products on the increase, Croda’s Prolevis is able to capitalise on this trend by delivering a range of functional anti-ageing claims depending on its level of inclusion, including consumer-perceivable skin smoothing, tightening and firming.