Prolevis, Croda’s new skin care ingredient

Croda launches Prolevis for instantly smoother skinCroda, a global speciality chemical company, has launched Prolevis, a new high molecular weight protein hydrolysate. The ingredient is said to be able to instantly smooth the skin, visibly reducing the appearance of surface wrinkles and imperfections.

Esse launches probiotic skin care range

Esse Plus Probiotic SerumEsse Organic Skincare has been a pioneer in producing certified organic skin and body products for the salon and spa, and retail segments for the last 10 years. The company, which is headed by eccentric cosmetic scientist, Trevor Steyn, recently achieved a world first with the launch of Esse Plus, its new probiotic anti-ageing skin care range.

Natural anti-ageing solutions grow in popularity worldwide

Natural anti-ageing_products_growNatural anti-ageing solutions – purely an ephemeral marketing concept in the late 1970s, aimed at those ‘close to nature’ – has been radically transformed into a huge sector of the global marketplace. Here, a plethora of clinically tested natural technologies are now available to address almost any perceivable symptom associated with the actinic ageing of skin.

Pursuing agelessness in South Africa

Pursuing agelessness_in_South_AfricaAt a presentation in Johannesburg, Clem Sunter described South Africa as being at its ‘second tipping point’ economically. Could the same be said for the anti-ageing skin care market? Consumers’ desire to look forever young is a key driver in pushing anti-ageing skin care products increasingly closer to the boundaries of truly ‘therapeutic’ activity. The last five years have seen the development of extremely potent active ingredients, which are designed to reduce the visible signs of ageing and we’ve seen equally novel marketing concepts created to support them.

Hi-tech anti-ageing solutions continue on upward trajectory

hi tech_anti_ageing_solutions_are_here_to_stayFuelled by advances in biotechnology over the past 20 years, peptide and stem cell technologies are rapidly advancing, forming an underpinning for the development of anti-ageing skin care technologies, which can demonstrate truly potent benefits in use. From the early days of peptide technology, when Acetyl Hexapeptide-8 was launched to the skin care world as ‘the topical alternative to botulinum toxin A’ to reduce the appearance of expression wrinkles, this technology has grown exponentially and there are now peptides available to address every conceivable symptom of premature skin ageing.

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