The annual in-cosmetics exhibitions offer insights into beauty manufacturing trends. By looking at new ingredient launches – along with recent patents and academic research – it is possible to see into the future of cosmetics innovation. Anti-ageing continues to be a major force in all beauty categories. Within the skin care segment – which leads the industry in volume and trends – there are four key directions. This exclusive report, supported by Euromonitor International and authored by global skincare analyst Nica Lewis for the in-cosmetics Group, reviews them and highlights potential areas for future growth.
Croda, a global speciality chemical company, has launched Prolevis, a new high molecular weight protein hydrolysate. The ingredient is said to be able to instantly smooth the skin, visibly reducing the appearance of surface wrinkles and imperfections.
At a presentation in Johannesburg, Clem Sunter described South Africa as being at its ‘second tipping point’ economically. Could the same be said for the anti-ageing skin care market? Consumers’ desire to look forever young is a key driver in pushing anti-ageing skin care products increasingly closer to the boundaries of truly ‘therapeutic’ activity. The last five years have seen the development of extremely potent active ingredients, which are designed to reduce the visible signs of ageing and we’ve seen equally novel marketing concepts created to support them.
Esse Organic Skincare has been a pioneer in producing certified organic skin and body products for the salon and spa, and retail segments for the last 10 years. The company, which is headed by eccentric cosmetic scientist, Trevor Steyn, recently achieved a world first with the launch of Esse Plus, its new probiotic anti-ageing skin care range.
Natural anti-ageing solutions – purely an ephemeral marketing concept in the late 1970s, aimed at those ‘close to nature’ – has been radically transformed into a huge sector of the global marketplace. Here, a plethora of clinically tested natural technologies are now available to address almost any perceivable symptom associated with the actinic ageing of skin.