Innovation beyond decorative beauty

Radiant Orchid_is_the_colour_of_the_year_and_will_feature_in_various_colour_cosmetics_collectionsConsumers are putting increasing pressure on manufacturers of colour cosmetics as they demand more than just decorative beauty solutions. They want anti-ageing, UV protection, improved skin radiance and colour complexion all thrown into one product.

Towards the end of 2013, Pantone, an X-Rite company and the global authority, recently announced Pantone 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the colour of the year for 2014.

‘While the 2013 colour of the year, Pan­tone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagi­nation,’ says Leatrice Eiseman, executive director of the Pantone Color Institute. ‘An invitation to innovation, Radiant Or­chid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, the colour inspires confidence and emanates great joy, love and health. It is a captivat­ing purple, one that draws you in with its beguiling charm.’

Influences in beauty

A modern and surprisingly versatile shade, Radiant Orchid enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.

This multi-faceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options. Radiant Orchid’s exuberance also acts as a brilliant finishing touch to nails.

The colour of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for colour influences. This can include the entertainment industry and films that are in production, travelling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact colour, and even upcoming sports events that capture worldwide attention.

Colour perfection

‘With BASF ingredients, it is now possible to design the skin tone you desire,’ says Valérie Pian-Parison, the company’s senior marketing manager for personal care. Adding effect pigments in different shades and particle sizes refines formulas and lifts them to new levels of sophistication and perfection. They create fascinating interplays of colours, based on reflection, interference and absorption phenomena of visible light.’

The company offers solutions in three main areas for producing colour cosmetics. These include:

These new concepts are illustrated in several formulas including digital pink expert serum, opal complexion primer, bright youthful CC cream, eye contour refresh, sensitive skin redness minimiser, and rejuvenation secret glow.

‘BASF has also launched its new European colour trends collection,’ says Pian-Parison. Exotic Pause looks at how the slow movement influences contemporary lifestyles. Its colour pallet is fuelled by renewed fascination for nature’s wonders. An example of this trend is Volcanic Coral Lipstick with Duocrome RO and Chione Crisp Gold and Snowfall White.

Glamour and games focuses on the fusion of fashion and sports influences, and the increasing mix of multi-cultural references. The colour pallet of this trend combines neutral nude tones to bold metallic finishes. Wrap and Strap Modernist Vision is an example of this trend which incorporates Reflecks Dimension Shiny Gold and Cloisonné Nu-Antique Bronze.

The third trend, Navy Escape is about the holistic and spiritual quest. Fresh and energetic, the colour pallet is inspired by transparent turquoise blue lagoons and the deepest navy sea. An example of this is Rowboat Twinkle Lash Volumiser with Reflecks Multi-dimension Transforming Teal and Cloisonné Nu-Antique Green.

New distribution agreement

Fourchem is pleased to announce its recent appointment as representative of The Innovation Company in southern Africa. Commenting on the new association, Warren Bunting, company owner and man­ager, says: ‘With industry leading technology and high fashion concepts, The Innovation Company will add a new dimension to our existing product portfolio.’

For 25 years now, The Innovation Company has developed a wide and functional range of innovative cosmetic raw materials. Originally named Creations Couleurs, the company specialises in colour cosmetics. With the name change, its product range has since grown to include sun care and skin care solutions, under two new divisions, namely Creations Solaires and Creations Soins. Today all three divisions offer constantly new and innovative raw materials and operate globally within the brand, The Innovation Company.

By partnering with Fourchem, The Innovation Company is provided access into the South African market. Apart from its customary high service levels and increased flexibility, Fourchem’s customers will also benefit from the invaluable technical of its principle, which include SPF in-vitro measurements, UV spectroscopy, scanning electron microscope and transmission electron microscope, to name a few.


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