In the dynamic and crowded arena of colour cosmetics, manufacturers of these products need to be agile enough to keep up with the pace of new developments as well as offer superb quality if they are to fight off the competition.
This is according to Jo Smewing, texture analysis expert and business development director at Stable Micro Systems, an international designer and manufacturer of high-quality texture analysis and powder characterisation equipment. ‘The quality and appeal of cosmetic products are judged by factors such as texture, appearance, odour and performance.
Accurate and consistent analysis of texture provides manufacturers with vital information on the right combination of ingredients as well as the most suitable manufacturing methods to achieve the desired result,’ writes Smewing in a white paper entitled The Perfect Touch: How do you avoid getting left on the cosmetic shelf?
The author recommends the use of texture analysers to develop the perfect colour cosmetic, whether in lipstick, pencil, powder of wax form. ‘These analysers can assess a wide range of cosmetic products at any stage of the production process to assess the parameters required to perfect a product,’ explains Smewing. In the white paper she discusses the various tests that can be done on newly developed colour cosmetics to ensure correct consistency, hardness, resilience and rigidity of a product.
United Spectrometer Technologies is the local distributor of Stable Micro Systems’ TA.XTplus and TA.HDplus texture analysers, which are ideal for the assessment of the physical properties of cosmetics. The company presented its variety of analysers at Africa’s Big Seven 2014, held from 22 to 24 June at Gallagher Convention Centre, Midrand, in Johannesburg.
Download the white paper The Perfect Touch: How do you avoid getting left on the cosmetic shelf? here.