The hand and nail market has been experiencing a boom in sales over the past few years. Long-lasting gel systems are among the most popular treatments with consumers loving the touch of luxury pampering manis and pedis bring to their lives.
Placecol, South Africa’s biggest professional salon brand, has been making its mark in this beauty segment with an array of hand, nail and foot treatments. Its salons, located nationwide, stock the NSI brand of nail polish which has been at the forefront of researching, developing and manufacturing innovative products for the professional nail care industry.
As early developers, inventors and chemists, NSI pioneered and developed the first non-yellowing, cross linked formulations used in all traditional acrylic systems today. The brand was also the first to introduce fibreglass-reinforced polymers, light activated liquid and powder acrylics, UV cured gels, and air and heat activated polish sealants. Its chemists continually meet the demands for innovative products. The company owns the patent on Elation Tips which utilises Poly Flex, a unique material providing exceptional tip performance.
Apart from the standard manis and pedis, Placecol’s treatment menu offers consumers a pedicure on a unique massage chair (at select salons), the add-on of a medi-heel foot treatment or NSI’s Polish Pro, which is a light-cured polish.
This revolutionary gel polish formula lasts two to three times longer than a natural nail manicure without chipping, smudging or cracking. Polish Pro soaks off in minutes and is available in an ever-expanding array of shades.
In a bid to look and feel good, consumers continue to indulge in the services of salons and spas despite the struggling economy. The Placecol skin care brand ensures consumers have access to the ultimate in beauty indulgence.
This proudly South Africa brand is 36 years old and offers a full complement of trusted and transforming skin care products and salon therapies for all skin types, as well as a wide range of manicure and pedicure treatments.