As consumers’ demands change and their expectations increase, Dr Barbara Brockway looks at where colour cosmetics are headed.
The global demand for natural colours in cosmetics continues to grow with increased belief among consumers of the perceived side effects associated with prolonged use of some synthetic colouring compounds. This is also driven by the current trend towards natural and organic ingredients in cosmetics.
Consumers are putting increasing pressure on manufacturers of colour cosmetics as they demand more than just decorative beauty solutions. They want anti-ageing, UV protection, improved skin radiance and colour complexion all thrown into one product.
In the dynamic and crowded arena of colour cosmetics, manufacturers of these products need to be agile enough to keep up with the pace of new developments as well as offer superb quality if they are to fight off the competition.
The DOUBLE SCULPT brush uses a double dome feature to highlight and sculpt the natural contours of the face in one easy sweep. Each dome can be customised with different fibre materials. The DOUBLE SCULPT brush is available in 3 shapes: Round, square, and oval, as a kabuki or onto a handle.