Ashland recently hosted a hair care and preservatives teach-in masterclass in Johannesburg, which was hosted by IMCD. Ashland has a huge global presence with manufacturing sites in 57 countries with strong market positions, a firm focus on innovation and insights and expertise to solve customer’s unique problems.
Ashland presented a trend forecast on hair care using information gathered by a trend anthropologist. Brazil, Japan, South Korea, Indonesia and India hair care markets were analysed. Ashland has a holistic view on hair care with solutions comprising components for fibre surface, internal fibre and hair follicles, illustrating their “root to tip approach”. Ashland presented these trends with solutions from its range of ingredients: