Beauty is being looked at through a new lens with active, healthier lifestyles and cross regional influences having an impact on all industry categories. This was the topic of discussion in the first marketing trends presentation for in-cosmetics Paris entitled New Growth Concepts Revolutionising Beauty. It was presented by Irina Barbalova, head of global beauty and personal care research at Euromonitor International.
Set on the theme ‘All about tomorrow’, BASF (Stand R70) will present interesting concepts and methods to customers at in-cosmetics Paris, from 12 to 14 April. This is in addition to new ingredients and formulations set to assist customers in achieving their own sustainability objectives.
At in-cosmetics Paris, taking place from 12 to 14 April, Greentech – a pioneer in plant biotechnology – will launch a new global photo-protective active: Soliberine. The company claims this is ‘a real innovation in biological protection against UV radiation’.