Events and Expos

IMCD focuses on new marketing efforts in 2016

The logo of IMCDIMCD has adopted a completely new marketing focus for in-cosmetics Paris with the launch of a personal care technical video.

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New consumerism driving beauty industry

Irina-Barbalova-from-Euromonitor-InternationalBeauty is being looked at through a new lens with active, healthier lifestyles and cross regional influences having an impact on all industry categories. This was the topic of discussion in the first marketing trends presentation for in-cosmetics Paris entitled New Growth Concepts Revolutionising Beauty. It was presented by Irina Barbalova, head of global beauty and personal care research at Euromonitor International.

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BASF sets the course for a sustainable tomorrow

BASF-logoSet on the theme ‘All about tomorrow’, BASF (Stand R70) will present interesting concepts and methods to customers at in-cosmetics Paris, from 12 to 14 April. This is in addition to new ingredients and formulations set to assist customers in achieving their own sustainability objectives.

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Greentech launches Soliberine active

The Buddleja officinalis flower and chemical composition of the Soliberine activeAt in-cosmetics Paris, taking place from 12 to 14 April, Greentech – a pioneer in plant biotechnology – will launch a new global photo-protective active: Soliberine. The company claims this is ‘a real innovation in biological protection against UV radiation’.

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Chemyunion markets Biolumitá at in-cosmetics

Chemyunion company brandingBrazilian company Chemyunion, represented in South Africa by Chemgrit Cosmetics, will be promoting Biolumitá, a triple action active for a more luminous skin, at in-cosmetics Paris.

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