Customised fine fragrances protect skin microflora

Givaudan-beauty-fragranceA range of new fine fragrances crafted with Givaudan Active Beauty’s award-winning microbiome protecting ingredient, Revivyl, allows customers to express and protect their uniqueness.

We are all unique – it’s in our DNA. The same applies to the skin microbiome. This is the inspiration behind Givaudan Active Beauty’s fine fragrance concept called [Yu], for ‘your uniqueness’.

The company randomly selected 10 customers at the Givaudan Active Beauty 2017 VIP party to receive a unique gift – a customised fine fragrance that also protects their skin’s uniqueness. Givaudan Fine Fragrance perfumers crafted these fragrances based on the olfactive preferences of each winner. These were then expertly combined with Revivyl.

Each winner received their active perfume in personalised packaging along with their unique skin microbiome map.

Fabrice Lefèvre, the company’s marketing and innovation director, comments: ‘Givaudan Active Beauty is constantly striving to combine active ingredients in revolutionary concepts. Beyond the concept of “exclusive skin microbiome protecting fragrances”, we are creating new sources of inspiration for our industry. What if you could express how special you are by your fragrance and protect your intrinsic uniqueness? These 10 perfumes are a perfect example of how we create solutions using the synergies between fragrances and Active Beauty.’

Givaudan is the first fragrance house to create a personalised perfume that protects the skin microbiota. In South Africa, The Care Co. is Givaudan Active Beauty’s designated agent.

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