Scent boosting technology from Bell EMEA

Bell-stock-imageBell Flavors & Fragrances EMEA has been developing high-performance delivery systems for years. The demand for intense and long-lasting fragrance creations is not limited to perfumery but also a requirement in laundry and household care applications.

A fragrance is only as good as its base. To make fragrances more intense and last longer, Bell Flavors & Fragrances EMEA (Bell) continues to research and develop different fragrance delivery systems. Its products and technologies are available in South Africa from Fourchem.

‘In addition to our liquid perfume oils, our development efforts are focused on solid fragrances,’ explains chief application technician, Peter Rabke. ‘With the aim of revolutionising the fragrance industry with high performance products, we’ve developed capsule technology for a variety of applications. This enables, among other things, an above average concentration of perfume oil.’

Laundry care with a kick

Bell MikroBurst, a patented microcapsule solution, doesn’t break down during the washing cycle. Instead it constantly releases a scent. Combined with the Bell Laundry Pearls laundry perfume, which is added directly to the washing drum, manufacturers can tailor the laundry care system to their needs.

The entire portfolio offered by the fragrance company can be incorporated into sophisticated laundry care products. Consumers can enjoy their favourite fresh fragrance from the moment they open the washing machine, while folding laundry and days later when wearing their clothing.

Bell develops its technologies in close cooperation with its customers. Bell MikroBurst, for example, can be used in both laundry and personal care products.

Scented candles

Scenti Masterbatch technology from Bell is a quality solid fragrance product developed specifically for candles. The special composition prevents the perfume from leaching from the candle even at high fragrance concentrations. This prolongs the shelf life of the candle during storage and ensures the scent is released only when the candle is burning.

With this technology, Bell offers manufacturers a solution to achieve premium quality in the scented candles market.


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