Dow innovates with a SPF boosting polymer

A man applying sunscreen on his bodyDow Home & Personal Care, a global business unit of The Dow Chemical Company, today introduced two novel high-performance technologies to its portfolio of trend-driven, multifunctional ingredients for global beauty and personal care markets.

At this year’s in-cosmetics in Amsterdam, Dow is inviting visitors to stand F20 to discover its latest technologies, concepts and formulations.

‘People around the world want to take care of their skin as it ages and mirrors their experiences. They are looking for cosmetics that let them embrace aging as a blessing and protect it with formulations that offer enjoyable sensory properties,’ says Fabienne Bizeray, marketing manager, skin and sun care for Europe, Middle East, Africa and India.

‘Our two latest innovations, the cosmetics ingredient AgeCap Smooth and the sun care technology Soltex INO polymer, will excite formulators and brand owners looking to enhance product performance. In addition, these technologies contribute to excellent aesthetics to deliver value to consumers around the world,’ adds Jon Fedders, global strategic marketer, skin care and baby care.

Value the beauty of ageing

AgeCap Smooth is a novel, patented technology from Dow that traps selectively reactive oxygen species (ROS) to avert their damaging effects. As it reacts in a passive way with ROS, it helps enhance efficiency versus conventional anti-oxidants. AgeCap Smooth contributes to healthy skin by softening wrinkle appearance, promoting skin radiance and delivering skin smoothing effects, all of which have been confirmed in a double blind randomised in vivo study.

In most conventional anti-oxidants, the compounds destructively act upon the free radicals by chemically reacting with them to convert the ROS into water. Conversely, AgeCap Smooth passively traps the ROS by intercepting them before any skin damage is incurred.

‘By applying our expertise to cosmetics ingredients, Dow helps consumers to discover and express the beauty of ageing,’ Bizeray comments. ‘With the help of a smart selfie booth, visitors to our stand can experience first-hand how AgeCap Smooth contributes to keeping a dewy complexion and softening wrinkles.’

Boost inorganic UV absorber efficiency

Soltex INO polymer additive technology, launched at in-cosmetics Global, enhances the SPF performance of sun care products by improving the overall dispersion of inorganic particles such as titanium dioxide (TiO2). This enables sun care formulators to utilise less mineral-based materials to achieve equivalent or better SPF protection.

‘TiO2 tends to partially flocculate, reducing UV filter efficiency, causing undesirable skin whitening and compromising the aesthetic experience,’ explains Fedders. ‘Soltex INO polymer helps brand owners achieve formulations that both protect and please. The new polymer additive allows formulators to utilise various coated TiO2 filters in their formulas, and rapidly create new products that are set to meet consumers’ demands for a high SPF with desirable aesthetic properties.’

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