Industry partners innovate with roll-on face care serum

Clariant-roll-on-serumClariant has created a skin soothing serum in a roll-on format, which has been sponsored to select tradeshows as gifts for guests. The serum made its debut in Monaco at Luxepack, which took place from 1 to 3 October.

Mondi’s fully recyclable flexible pouch

The new pouch’s pioneering design overcomes many shortcomings of the recycling processMondi, in collaboration with Werner & Mertz, will introduce a new, patented 100 percent recyclable pouch with detachable decorative panels in 2019. This comes after almost four years of development. The pouch will replace conventional flexible packaging for Frosch, a home care brand sold in the US and UK. 

Smart Media and Dis-Chem champion Youth Month initiatives

Smart-media-campaignIn-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country.

Givaudan Active Beauty introduces EVE

Givaudan-EveActive Beauty took their digital strategy one step further by creating EVE, a new disruptive application for New Product Development (NPD). EVE’s intelligent matrix was conceived to rapidly identify the perfect match between a product brief and Givaudan Active Beauty’s exhaustive range of active cosmetic ingredients.

Oxy’s new look campaign boosts self-confidence

Oxy-campaignIn its quest to remain at the cutting edge of a competitive market, Oxy skin care has recently moved away from its Superhero concept to a cleaner fresher look with a new key message, ‘Be Confident’.

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