Nampak Tissue Twinsaver Luxury is partnering with South African construction toy company TuGo, to launch an educational campaign around a new toy designed for children with Attention-Deficit Disorder (ADD), and support a charity initiative for Cotlands.
In 2007 TuGo CEO Abel Chetty’s son was diagnosed with ADD, a condition that inhibits the ability to concentrate for long periods of time. Chetty came up with a strategy to help his son overcome some of the challenges associated with the condition, the result of which was the creation of an educational toy set. Available at CNA stores nationwide, TuGo Free-Play is a stand-alone construction set that encourages children to explore their imagination by piecing together waste products like cores, cling wrap, and foil. The campaign by Nampak and TuGo aims to raise awareness of this toy, and also focus on the importance of recycling.
Then, from April to September, every pack of Twinsaver Luxury bought allows consumers to SMS a unique code to a number provided on the pack as an entry into a competition. For every SMS entry received, Nampak will donate TuGo blocks to Cotlands for their toy library. There are also educational prizes up for grabs like a R50 000 bursary monthly, various TuGo products, and an educational family trip to the UK.
Commercial manager of Twinsaver Luxury, Hugh Wilson says: ‘We really believe this campaign can make a difference in the lives of the less fortunate. Education is the cornerstone of making this country great, and being a proudly South African brand we feel it’s time to give back and help make a difference.’