BASF focused on keeping girls in school

Petra Bezuidenhout, BASF’s head of communications and governmental relations in Africa with Richard Mabaso, founder of the Caring4Girls programmeEmployees at BASF, one of the world’s leading chemical companies, are strongly supported by the company’s ethos of giving back to the community. Employee volunteering, coupled with BASF South Africa’s corporate social responsibility programme, is an integral component of BASF operations throughout South Africa.

In celebration of National Women’s Day, BASF employees at different sites have been collecting sanitary pads for school girls during the month of August. The endeavour came up after established research showed that:

Giving back to the community

An established NPO, Imbumba Foundation’s Caring 4Girls Programme has been identified as the beneficiary of the donation. The programme distributes sanitary towels to help keep young girls in school during their monthly cycles. It also focusses on creating awareness about puberty and demystifying menstrual-related myths, thus ensuring further education for girls which in turn raises their self-esteem and restores their dignity.

BASF has also agreed to match the employee efforts with a cash donation. This will assist the foundation to supply pads and puberty education to girls throughout the country.

‘Giving back is one of the fundamental responsibilities of all corporate citizens. Contributions to support the community in which we do business do not only have to be of a monetary nature, but can include social awareness and upliftment programmes that all staff can get involved in at any level,’ says Joan Maria Garcia Girona, BASF’s country cluster head for southern Africa.

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