Marketing

Nivea inspires care across South Africa

The Nivea Care bus and promoters working on the campaign Physical and online stores with a difference, where you didn’t spend money but only paid with a simple promise of care have seen Nivea take the marketing of skin care products to a whole new level. The initiative has been rolled out in South Africa through the Nivea Pay with Care campaign. 

Packaging that packs the promotional punch

Florence Mqumbisa, who operates the GERBERcutter GTxLJodam Manufacturers, a leading designer and manufacturer of custom-made promotional items for the cosmetics and personal care industry, is expanding at an impressive rate with a string of installations of new machinery and technologies.

Nampak and TuGo launch educational campaign

Nampak and TuGo launch educational campaignNampak Tissue Twinsaver Luxury is partnering with South African construction toy company TuGo, to launch an educational campaign around a new toy designed for children with Attention-Deficit Disorder (ADD), and support a charity initiative for Cotlands.

On-screen advertising increases Sinutab sales

SintuabFollowing a two-month campaign on Primedia Unlimited’s XP Digital platforms, the Johnson and Johnson product showed a 36 per cent and 25 per cent growth in sales during April and June respectively.

Black & White ‘A Catwalk’ for NIVEA Invisible

NIVEA Invisible Black & White Fashion ExperienceNIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.

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