Marketing

Black & White ‘A Catwalk’ for NIVEA Invisible

NIVEA Invisible Black & White Fashion ExperienceNIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.

XP Digital promotes Benylin 4 Flu to core target market

BenylinThe Johnson & Johnson pharmaceutical group took its Benylin message direct to consumers at the height of winter during a one-month campaign within Dis-Chem and Clicks pharmacies, utilising Unlimited’s XP Digital LCD screens.

Managing director for XP Digital, JD Henderson, says, ‘This advertising campaign targets consumers affected by flu within the environment where they are looking for an over the counter remedy. The succinct points conveyed on the static image are absorbed in an instant and the core message lingers in consumers’ minds, even long after leaving the pharmacy ensuring top of mind awareness in the future as well.

Cycle challenge raises awareness about arrhythmia

Race for_Pace_-_Amanda_Thornton_Dr_Andrew_Thornton_Gert_Wilkins_ATC_volunteer_and_Glen_Buchinsky_ATC_VolunteerPACE (Prevent Arrhythmic Cardiac Events), a Patient Advocacy Group focused on creating awareness about and providing support for patients with heart rhythm disorders (arrhythmias) raised awareness this International World Heart Rhythm Week by cycling between Port Elizabeth and Cape Town.

Entitled Race for Pace, the team of participants comprised of doctors (electrophysiologists), PACE volunteers and company representatives and departed from Green Acres Hospital in Port Elizabeth on 19 May before cycling to UCT in Cape Town.

Pink hair shows you care

Pink1Great Lengths, in conjunction with the Cancer Association of South Africa (CANSA), is donating the profit from the sales of its pink hair extensions for the month of October. Show your support by adding some pink by wearing a pink extension, which cost R100 each.


Visit one of over 250 Great Lengths partner salons countrywide to have your Pink Extensions installed. 

Sunday Times dishes out the 411 on da kewlest brnds n twn, dawg! *

Sunday Times_Generation_Next_2012Wot yung peeps tink bout brands 2day cn hlp make dem da shiz niz 2moro. ** 

Simply put in the Queen’s English, and for those dialing for an appointment with their optometrist: What the youth think about brands today can help make or break it for those brands tomorrow.

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