Marketing

Packaging that packs the promotional punch

Florence Mqumbisa, who operates the GERBERcutter GTxLJodam Manufacturers, a leading designer and manufacturer of custom-made promotional items for the cosmetics and personal care industry, is expanding at an impressive rate with a string of installations of new machinery and technologies.

On-screen advertising increases Sinutab sales

SintuabFollowing a two-month campaign on Primedia Unlimited’s XP Digital platforms, the Johnson and Johnson product showed a 36 per cent and 25 per cent growth in sales during April and June respectively.

Black & White ‘A Catwalk’ for NIVEA Invisible

NIVEA Invisible Black & White Fashion ExperienceNIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.

Nampak and TuGo launch educational campaign

Nampak and TuGo launch educational campaignNampak Tissue Twinsaver Luxury is partnering with South African construction toy company TuGo, to launch an educational campaign around a new toy designed for children with Attention-Deficit Disorder (ADD), and support a charity initiative for Cotlands.

XP Digital promotes Benylin 4 Flu to core target market

BenylinThe Johnson & Johnson pharmaceutical group took its Benylin message direct to consumers at the height of winter during a one-month campaign within Dis-Chem and Clicks pharmacies, utilising Unlimited’s XP Digital LCD screens.

Managing director for XP Digital, JD Henderson, says, ‘This advertising campaign targets consumers affected by flu within the environment where they are looking for an over the counter remedy. The succinct points conveyed on the static image are absorbed in an instant and the core message lingers in consumers’ minds, even long after leaving the pharmacy ensuring top of mind awareness in the future as well.

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