Marketing

Dove launches ‘No digital distortion’ mark

Dove-deodorantBeginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a 'No digital distortion mark'. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By 2 January 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. The ambition of the Mark is to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn't.

Call for ethical marketing of healthcare products

Wayne-McDuling-MCAIn a recent submission to government, the Marketing Code Authority (MCA) has called for regulations to promote ethical and legitimate marketing activities for health products. The industry body is self-regulating, with voluntary membership drawn from manufacturers of medicines, medical devices and IVDs, focusing on the ethical marketing of healthcare products.

Ten tips for storing labels effectively

Pyrotec PackMedia offers ten tips for storing and handling labels effectively.Storing labels in ideal conditions and handling them correctly allow the shelf life of these packaging components to be extended to at least 12 months from the day of receipt. Pyrotec PackMedia rounds up ten tips for storing and handling labels effectively.

BASF focused on keeping girls in school

Petra Bezuidenhout, BASF’s head of communications and governmental relations in Africa with Richard Mabaso, founder of the Caring4Girls programmeEmployees at BASF, one of the world’s leading chemical companies, are strongly supported by the company’s ethos of giving back to the community. Employee volunteering, coupled with BASF South Africa’s corporate social responsibility programme, is an integral component of BASF operations throughout South Africa.

Coschem markets industry opportunities to Wits students

Lyndsay Calenborne, Liezanne van der Walt, Kirsten Scott and Kim MacCallum at the Wits career dayThe Society of Cosmetic Chemists (Coschem) recently took part in a career day hosted by the University of the Witwatersrand (Wits) to inform students on the myriad job opportunities in the cosmetics, personal care and home care industries. These include research and development, process engineering, microbiology and biochemistry, quality, safety, safety, health and environmental technology, procurement and logistics, marketing and sales, legislation and compliance.

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