Shield, South Africa’s number one selling deodorant brand by Unilever, has launched Shield Germ Defence. This new anti-perspirant promises 10 times more protection and claims to eliminate over 90 percent of odour causing germs.
Shield Germ Defence is the latest addition to Shield’s new MotionSense range launched in March this year. It is formulated with the brand’s patented MotionSense technology. This is the world’s first anti-perspirant technology with unique microcapsules that are activated by movement to deliver bursts of freshness the more you move.
‘Most people don’t know that underarm germs are the main cause of bad body odour as a result of bacteria living on the surface of your skin. Sweat itself has no smell, however once bacteria comes into contact with your sweat, it breaks it down into fatty acids that cause the less-than-fresh smell on your body,’ says Jennifer Cromie, R&D director of personal care at Unilever.
Most deodorants work more or less the same way with freshness fading as the day progresses. Whether you’re a parent doing school runs, an entrepreneur going from meeting to meeting, a wanderlust traveller, fitness fanatic or work a full-time job chasing deadlines, there’s no doubt about it – you move and need protection against bad body odours and sweating.
‘Body odour is not only embarrassing, but also leads to a decline in confidence and self-esteem. Shield Germ Defence is a formulated solution that provides superior lasting protection against germs, ensuring bad body odour doesn’t limit the way you move each day,’ says Cromie.
Shield Germ Defence anti-perspirant fights bad odour-casing germs and moves with you throughout the day, keeping you protected against germs and bad body odour without having to constantly re-apply. The patented MotionSense Technology ensures that the more you move the more it works throughout the day.
Shield Germ Defence is available nationwide for both men and women in anti-perspirant roll-on and aerosol formats at a recommend retail price of R28.99.