Chempure reveals its new corporate identity

Chempure-logoA trusted supplier to the personal care, food and beverage, health and wellness, and sports nutrition industries, Chempure has grown over the last 25 years. It's therefore fitting the company’s vision, values and brand also evolve to reflect what Chempure stands for today.

The future of the business continues to unfold rapidly as it strives to deliver innovative solutions and speciality ingredients in the many dynamic markets it serves. Remaining at the forefront of innovation requires agility to meet customers’ changing needs. This is reflected in Chempure’s new brand architecture and on its redesigned website www.chempure.co.za.

The new corporate identity satisfies all the expectations of what the company’s original branding stood for while moving it forward and acknowledging Chempure’s agility, excellence and global reach. The red triangle represents the dynamic and solid local foundation of the company. Chempure’s global reach and turnkey offering, from sourcing quality speciality ingredients and providing technical development support to supplying directly to customers, are embodied in the dark blue circle.

Look out for the company’s new branding on social media – like @ChempureSA on Facebook or follow Chempure on LinkedIn for regular updates on its products and services.


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