Avon receives patents for groundbreaking rotational infinite effects skin care technology

Avon logoIn 2017 Avon introduced ANEW Reversalist Infinite Effects, the world's first rotational anti-aging night cream that provides continuous results that do not stall over a full year*.

Born from the insight that women worldwide believe that ‘their skincare products stop working over time’**, Avon's extensive research confirmed that there is scientific truth behind this belief. The solution? A novel way to make retinol, a gold standard ingredient for skin care, work even harder through a rotational regimen.

‘Infinite Effects is our biggest game-changer of the last 15 years. The idea of interval training for your skin to avoid the commonly reported 'plateau effect' is an inspired concept with impressive ongoing results proven through a one year clinical study. I'm very proud of the world-class team behind this innovation,’ Louise Scott, chief scientific officer, Avon

Based on this success Avon has been granted US Patents 9,956,151 and 9,968,538 for this new technology currently included in the ANEW Reversalist Infinite Effects and most recently the ANEW Ultimate Infinite Effects products.

*Based on a six month clinical study of 116 women, which used computerised image analysis

**Based on 55 percent of 606 women surveyed


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