Trends and opinions

Survey finds young women perceive healthy hair more important than sex

Dr Klenk in the research laboratory A healthy head of hair is more important to young, upmarket South African women than an active sex life, attractive body or owning a car. This is according to a new survey of 1 001 women aged between 18 and 39, who are based in Gauteng, the Western Cape and KwaZulu-Natal.

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Euromonitor says old is the new young

A group of people over 60 years of age who appear to be enjoying lifeThe average global life expectancy is now 72 years, up from 69 years in 2005. Over the past decade, the global percentage of people aged over 60 years grew from 10 to 12 percent, and by 2020 this figure is expected to rise 13 percent. This data on the world’s ageing population and the implications it has on brands are discussed in Euromonitor International’s white paper entitled Old is the New Young: How Global Consumers Are Challenging Ageing.

Google reveals what’s trending in skin care

Think-with-Google-Beauty-Trends-ReportIf you’re interested in skin care trends and consumer preferences in Japan, the US and France, Google has compiled a unique beauty trends report using search engine data. 

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Canadean says baby boomers are boosting the beauty market

A picture of a good-looking man who is mindful about his imageAlthough image-consciousness is a trait traditionally associated with women and young adults, men and older generations are becoming more susceptible to its influence, as their desire to impress peers and colleagues is growing. This is according to consumer insight firm, Canadean.

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