API is leading the way in the creative development of holographic and other highly visual packaging solutions. This was announced at the launch of its custom decorative holography service - Holonique Boutique and its new Trends Yearbook at Luxe Pack Monaco this September.
Holonique Boutique offers the use of holography and 3D designs to brands. It shows how, as an integral part of the pack design, they can add an extra dimension to brands across the food, drinks, personal care and beauty sectors.
The team is led by David Peters, creative development manager, who will be on stand VA18 with API’s holographic designers to help brands visualise the potential power of custom holography and optical effects. They will also showcase API’s Trend Yearbook for packaging.
API uses its wide range of visual effects to create holographic designs that make products distinctive, communicate brand values and attract more consumer interest. While holography is often used to protect against counterfeiting, it is its eye-catching appeal that forms the core of API’s Holonique proposition. The bright colours and dynamic movement of a hologram, together with traditional print, lends packs the kind of depth and dimension with which consumers love to interact.
Designers, printers and brand owners who want to understand the latest packaging approaches can visit their stand VA18 at Luxe Pack Monaco.