Datamonitor Consumer has released a white paper entitled Snapshot: Beauty Trends to Watch in 2015. It offers insight into the top six trends analysts believe have the potential to boom this year. Detailing promising opportunities, the document includes unique product examples, consumer survey data and interesting routes to innovation to inspire product development in the months to come.
Pantone has spoken. Move over Radiant Orchid, it’s time for Marsala to shine.
Efficacy, innovation and an eco-friendly approach are the three main drivers in the household products market. Based on this, ingredients suppliers are strategically aligning themselves to assist manufacturers in achieving market leading status and unending consumer support.
Recently released research by Mintel on the fastest growing claims being made globally by hair products this year, indicate that the market is increasingly aligning itself with the skin care segment. According to the company’s global new product database, ‘brightening and illuminating’ is the fastest growing claim, with the number of new products carrying this phrase increasing from 21 per cent in 2010 to 46 per cent in 2014.