According to a recent study conducted by Mintel, the key trend set to impact global beauty consumers in 2014 is Mixologiste. This is multi-functionality at a whole new level where manufacturers draw inspiration from completely different categories, creating novel combinations with new products, packaging, marketing and merchandise. ‘This will add a new sense of excitement to the market and will drive innovation in the year ahead,’ states Jane Henderson, global president of Mintel’s beauty and personal care division.
Globally consumers are placing a strong focus on the link between product price and efficacy, while demanding nourishment and moisturisation from their products, and of course, anti-ageing benefits. How will local manufacturers and brands remain ahead of or in line with these trends?
Businessdictionary.com defines right-shoring as ‘A restructuring of a global company's workforce or processes that seeks to utilise a mix of offshoring, nearshoring and outsourcing to achieve the optimum level of efficiencies and productivity. Right-shoring typically involves the outsourcing of simple processes while retaining complex processes at the local level.’