Trends and opinions

Seasonal trends

Seven Scent_on_2014_fragrance_trends

Reports on trends offer early insight into what to expect for the coming season. As a leader in fragrance trend forecasting, Seven Scent has released its latest reports for 2014.

Move towards multi-functionality

Mintels Mixologiste_trend_reportAccording to a recent study conducted by Mintel, the key trend set to impact global beauty consumers in 2014 is Mixologiste. This is multi-functionality at a whole new level where manufacturers draw inspiration from completely different categories, creating novel combinations with new products, packaging, marketing and merchandise. ‘This will add a new sense of excitement to the market and will drive innovation in the year ahead,’ states Jane Henderson, global president of Mintel’s beauty and personal care division.

SimpliCity – developing collective intelligence

I Love_New_York_reflects_the_SimpliCity_trendIn a world where imagination and creativity reign supreme, the SimpliCity trend inspires us to share, move, live and experience things together, among family, friends and society as a whole.

What will define product development in 2014?

What-will-define-product-development-in-2014Globally consumers are placing a strong focus on the link between product price and efficacy, while demanding nourishment and moisturisation from their products, and of course, anti-ageing benefits. How will local manufacturers and brands remain ahead of or in line with these trends?

Development and benefits of right-shoring

Exel defines right-shoring as ‘A restructuring of a global company's workforce or processes that seeks to utilise a mix of offshoring, nearshoring and outsourcing to achieve the optimum level of efficiencies and productivity. Right-shoring typically involves the outsourcing of simple processes while retaining complex processes at the local level.’

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